Selling the Bailout

I was hugely offended recently when I heard John Beohner (R-Oh) say that this bailout needs to "be sold" to the American people. Just like the Iraq war, eh? Excuse me, but I don't need to buy anything this government has for sell. I think Craig Crawford from Congressional Quarterly said it best when he rhetorically asked, "How did anyone think the public would get behind something sold as a bailout of Wall Street multi-millionaires?" I'd like to know that too.